Effective Date: 1/1/2025

1. Introduction

Welcome to the Ruthless Vape UK privacy policy.

Ruthless Vapor UK LTD (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This privacy policy will inform you as to how we look after your personal data when you visit our website (https://ruthlessvape.co.uk/) and tell you about your privacy rights and how the law protects you.

2. Important Information and Who We Are

Controller

Ruthless Vapor UK LTD is the controller and responsible for your personal data.

Contact Details:

  • Full name of legal entity: Ruthless Vapor UK LTD
  • Email address: info@ruthlessvape.co.uk
  • Postal address: Unit 1, Sprint Industrial Estate, Station Road, Four Ashes, Wolverhampton, WV10 7DA
  • Telephone: +44 01902 948470

3. The Data We Collect About You

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

  • Identity Data: First name, last name, username or similar identifier, date of birth (crucial for age verification).
  • Contact Data: Billing address, delivery address, email address, and telephone numbers.
  • Financial Data: Bank account and payment card details (Note: We do not store full credit card details; these are processed by our secure payment providers).
  • Transaction Data: Details about payments to and from you and other details of products you have purchased from us.
  • Technical Data: Internet protocol (IP) address, your login data, browser type and version, time zone setting and location, and operating system and platform.
  • Profile Data: Your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.

4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  1. Performance of Contract: To process and deliver your order (including managing payments, fees, and charges).
  2. Legal Obligation: To comply with a legal or regulatory obligation (specifically Age Verification laws for vaping products).
  3. Legitimate Interests: To manage our relationship with you, improve our website, and for marketing purposes (where you have consented).

Age Verification (Vital)

By law, we must ensure that all customers are 18 years of age or older. We use a third-party age verification service (such as 1account or VerifyMyAge) to verify your age.

  • We will share your name, address, and date of birth with this provider solely for the purpose of verifying your age.
  • This may involve checking your details against public sources (like the Electoral Roll) or credit reference agencies. This is an identity check, not a credit check, and will not affect your credit score.

5. Disclosures of Your Personal Data

We may share your personal data with the parties set out below for the purposes set out in Section 4:

  • Service Providers:
    • Couriers: (e.g., Royal Mail, DPD) to deliver your goods.
    • Payment Processors: To securely process your payments.
    • Age Verification Providers: To confirm you are over 18.
    • IT & System Administration Services: Providers who support our website and business systems.
  • Professional Advisers: Lawyers, bankers, auditors, and insurers.
  • HM Revenue & Customs, Regulators, and other authorities: Who require reporting of processing activities in certain circumstances.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • By law, we have to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.

8. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

  • Request access to your personal data.
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us at info@ruthlessvape.co.uk.

9. Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.